Advertising Children's Rights

Divide the players into groups of three or four. Explain that their group has been asked to advertise children's rights. They will create a

advertisement for television (1-3 minutes) that raises people's awareness and/or understanding of a particular child right.

Warm-up:

1. Ask the players to describe some advertisements on TV that have caught their attention. Brainstorm on characteristics of good commercials (e.g. clever phrases, sound effects, music, humour, serious message).
2. Discuss which target groups to reach in society (e.g. children, parents, teachers, the general public ...).
3. Hand out the poster with the different children's rights and have them read and look at the pictures. Ask them which rights they think are important and let them think about which ones they would like to advertise.

Tell the players to choose a right they want to advertise with their group and let them choose an audience. Encourage them to choose a right they think people really need to know and the audience that really needs to know this right.

Ask someone from each group to announce their right to you and which audience they have chosen.

Once the groups have chosen a right, they should develop an idea to advertise it. Encourage them to think of different ways to present the right (e.g. a story they perform, a song they sing, a cartoon they draw the storyboard for). Remind them that this will be a video for TV, so it should be visually interesting and contain action. It should not be too complex to be presented in less than three minutes.

Go around between groups to check their progress. Once a group finishes their ad, ask them to title it and start practising.

Perform and evaluate:

1. Ask each group to present their ad to each other.
2. When all groups have shown their idea, the others can give them feedback (see additional game information).
3. Start a group discussion about the exercise.